SEO – The Right Formula

Web Content Mass + Keyword Optimization + Links = SEO

You work on SEO, follow all the technical stuff and begin to watch your page rankings.  The technical part of SEO is actually easy.  But the question is…

How does web content really affect SEO?

It’s typically stated that the solution is

simply that content does not impact SEO significantly– it’s everything about more technical problems. Yet a site’s content still plays an enormous and rather direct duty in search engine ranking.  Many still say that “Content is King”.

SEO is King

Of course, the entire goal of the search engines’ ranking schemes is specifically to supply good, appropriate content to users. The system for how online search engines pick as well as reward great, appropriate content is basically just a technical concern, though unquestionably an incredibly essential technological concern.

But also in simply technological, mechanistic, terms, web content influences search engine positions 3 means:

  • incoming links
  • web site mass
  • keyword optimization

1. Web Content as well as Inbound Links

Inbound links are the number-one factor in getting search engine positions. They likewise yield lots of traffic on their own. The importance of links is what has actually led many people to claim that content is no longer essential. But those people fail to remember that content truly does play a huge role in obtaining links in the first place:

At the minimum, excellent content will make potential link partners extra comfortable with connecting to your website. Nobody intends to link to a link farm, splog, junk site, and even just an unprofessional-looking site.

Lots of excellent content offers other webmasters (and specifically bloggers) a reason to connect to your site automatically without being asked.

You can permit other web sites to post your content for a link back to your site.

2. Web Content Mass

Even more websites of content = more search engine traffic.

Here’s why:

Adding pages to your site is like putting out extra webs to catch web surfers.

Internet search engines see bigger sites as more prestigious and also reputable.

The more content you have, the more reasons you offer other site owners and bloggers an opportunity to connect to your site automatically, without being asked.

Links Count

3. Web Content Keyword Optimization

Keyword optimization can be one of the most important steps in SEO. Now it matters little in rating for extremely affordable keywords.

Still, keyword optimization can really help you obtain traffic from searches of affordable keywords. While you might never ever rate number 1 for “finance,” you might still show up tops for a search on “family money lease federal tax obligation deductions” if you have that phrase somewhere in your content.  Keywords and phrases that contain them are often referred to as “long tail keywords”.  Such non-competitive searches comprise a huge proportion of total web searches.

Web Content Keyword Optimization List:.

There are 4 legs to keyword optimization:.

* Research/selection

* Thickness

* Prestige

* Stemming/Variation

These are often put together into what are known as “keyword trees”.

Keyword Tree

(Note: Source of this image is

You can find out more about the topic of Keyword Research and how to use it to build content at the Wealthy Affiliate online business program (click this link).

Keyword Research and Selection

You need to determine keywords that your target market looks for. Use tools such as those offered by WordTracker and also Yahoo Search Advertising and marketing (previously Overture).

There are two large challenges to stay away from:

* “Adverse keywords” that look appropriate but are not truly browsed on by your target audience. For instance, “site copy” is a synonym for “site content,” however lots of people searching on “internet site copy” are looking for a software program that duplicates an entire web site to the disk drive for offline browsing.

* Impossibly affordable keywords that you have no practical possibility of ranking high for them. Exactly how do you know if a keyword is impossibly affordable? One rough measure is to take a look at the PageRank of the websites presently rating in the top 3 for that keyword. If the PageRank of those web pages is much more than the PageRank your website will likely have in the future, you will most likely never ever outrank those pages.

A pay-per-click campaign (for example with Google Adwords) will assist you to find which keywords truly are looked on by your target audience.

Keyword Density

Keywords show up in the content the appropriate variety of times for search engines to recognize the web page as appropriate, but not so commonly that it looks like keyword stuffing. The longer the content, the more times the keyword ought to show up.

Keyword Importance

Keywords show up in just the ideal placements within your web pages for online search engine to recognize them as appropriate. The page title, headings, and also initial lines of the web page are typically thought about one of the most noticeable placements.

Keyword Stemming/Keyword Variation

* Making use of variants of the keyword will certainly aid make certain web pages show up appropriate to the next generation of a lot more advanced search engine formulas.

* In the meantime, variants of preferred keywords help your site stand for the “non-standard” searches on variants of the keyword.

There are three major sorts of keyword variants:

* Word-stem variations. A stem of a word is its base. For example, “enhance” is the stem of “enhanced.” Various other stem variants of “enhance” consist of “maximizing,” “optimizer,” and also “optimization.” You can also shuffle the element words of multiple-word keywords. Variants of “site content” would be “web site content,” “web content,” “content for internet sites,” as well as “site content”).

* Synonyms (such as “website content,” “net content,” or “creating for the web” for “site content”).

* Associated terms (such as “net,” “SEO” or “website”).

For many individuals, the SEO side of content seems like a moot point. You need to develop content for your site visitors regardless of search engine crawlers and related notifications. However there is an instance to be made that an extra page of content is great not just for visitors but search engine spiders, too. Every internet site spending plan, both of cash and also time, is limited. If you’re ever before picking whether to invest in an additional link to please online search engine or an additional page of content to please your visitors, don’t fail to remember: internet search engines still like content, and your SEO will benefit as well.


Content is still king online, and you have to make yours unique and valuable, and create lots of it (mass).  Links (all different types — internal, external, backlinks, etc.) are critical to getting great results from all your work.  And, because you are doing something online for a specific audience or target, you need keyword research to identify what terms your audience is really looking for.

The formula we started with sums it all up nicely…

Web Content Mass + Keyword Optimization + Links = SEO

Additional resources:

These are digital resources or programs we have fully investigated and used ourselves to advance our SEO work and traffic development.

To see how your SEO work and Content fit within your overall Traffic plans

get our Traffic Handbook


For a program dedicated to helping you with SEO, your website(s) and online income  you should check out Wealthy Affiliate.  The program has hours of training, hundreds of experts, and a ton of people willing to help you any time.


Leave a Reply

Your email address will not be published. Required fields are marked *